Adopting EU Data Protection Guidelines: Five Communications Experts Offer Ideas

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Adopting EU Data Protection Guidelines: Five Communications Experts Offer Ideas


Since May 2018, every business with EU customers has had to comply with General Data Protection Regulation (GDPR) laws about consumer data storage, privacy and portability. Apple CEO Tim Cook recently spoke about the importance of such privacy regulations, noting that all businesses — even those operating outside of Europe — should adopt similar practices to those mandated by GDPR.

A panel of experts at Forbes Communications Council agree with this approach, and share below why and how their companies have implemented better data regulation policies.

Members of Forbes Communications Council offer ideas for adopting GDPR standards in U.S. businesses.Photos courtesy of the individual members.

1. Show Global Clients You’re Ahead Of The Game

More likely than not, GDPR will become a global standard. From our perspective, adopting GDPR was important for our global client base, so implementing our own guidelines was crucial to demonstrate our knowledge and expertise. – Betsy Cecil, Forum One

2. Use A GDPR-Compliant Platform

As HubSpot Gold Partners, we host and manage our website and communications on the HubSpot Platform. HubSpot has made GDPR compliance much easier. Once activated in your system, email correspondence follows GDPR rules. All you have to do is activate the GDPR toggle button and you have the peace of mind knowing that you’re covered. – Alexi Lambert Leimbach, Xcellimark

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3. Implement Granular Data Tracking To Benefit Marketing Teams

Regulations are only getting tighter. EU GDPR takes it to another level with the need to track data at the individual level and with “the right to be forgotten,” “the right to data portability” and more. Marketing sits on the front line when it captures personally identifiable information (PII) for lead generation and benefits from applying the granular tracking required for EU GDPR to operations worldwide. – Isabelle Dumont, Lacework

4. Build Trust Through Transparency About Your Brand

Reviews written by real customers are some of the most informative and persuasive when it comes to helping consumers make an important decision. That’s why every review posted on BestCompany.com goes through an extensive moderation process, and we never hide negative reviews. Our vision is to develop trust among our audience and provide them with the most accurate and unbiased information. – Jeff Grover, Best Company

5. Make Professional Integrity The Core Of Your Business

We agree that points of the GDPR should be adopted as normal business practice to aid in earning and maintaining our customer’s trust. The GDPR establishes privacy requirements governing how an organization manages and protects personal data while respecting individual choice. We have embraced the same thoughtful approach, because integrity should be at the core of all business practice. – Laurie Ehrbar, ServiceNow

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Since May 2018, every business with EU customers has had to comply with General Data Protection Regulation (GDPR) laws about consumer data storage, privacy and portability. Apple CEO Tim Cook recently spoke about the importance of such privacy regulations, noting that all businesses — even those operating outside of Europe — should adopt similar practices to those mandated by GDPR.

A panel of experts at Forbes Communications Council agree with this approach, and share below why and how their companies have implemented better data regulation policies.

Members of Forbes Communications Council offer ideas for adopting GDPR standards in U.S. businesses.Photos courtesy of the individual members.

1. Show Global Clients You’re Ahead Of The Game

More likely than not, GDPR will become a global standard. From our perspective, adopting GDPR was important for our global client base, so implementing our own guidelines was crucial to demonstrate our knowledge and expertise. – Betsy Cecil, Forum One

2. Use A GDPR-Compliant Platform

As HubSpot Gold Partners, we host and manage our website and communications on the HubSpot Platform. HubSpot has made GDPR compliance much easier. Once activated in your system, email correspondence follows GDPR rules. All you have to do is activate the GDPR toggle button and you have the peace of mind knowing that you’re covered. – Alexi Lambert Leimbach, Xcellimark

3. Implement Granular Data Tracking To Benefit Marketing Teams

Regulations are only getting tighter. EU GDPR takes it to another level with the need to track data at the individual level and with “the right to be forgotten,” “the right to data portability” and more. Marketing sits on the front line when it captures personally identifiable information (PII) for lead generation and benefits from applying the granular tracking required for EU GDPR to operations worldwide. – Isabelle Dumont, Lacework

4. Build Trust Through Transparency About Your Brand

Reviews written by real customers are some of the most informative and persuasive when it comes to helping consumers make an important decision. That’s why every review posted on BestCompany.com goes through an extensive moderation process, and we never hide negative reviews. Our vision is to develop trust among our audience and provide them with the most accurate and unbiased information. – Jeff Grover, Best Company

5. Make Professional Integrity The Core Of Your Business

We agree that points of the GDPR should be adopted as normal business practice to aid in earning and maintaining our customer’s trust. The GDPR establishes privacy requirements governing how an organization manages and protects personal data while respecting individual choice. We have embraced the same thoughtful approach, because integrity should be at the core of all business practice. – Laurie Ehrbar, ServiceNow

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